MEDIA

WORLD CUP - PROVEN SPEED
WORLD CUP - PROVEN SPEED

Our first introduction to Swiss brand Thömus was when it became the sponsor of the Thömus Maxon Swiss mountain bike racing team. Before that, we knew little about the Swiss bike brand that got its humble beginnings in Thomas Binggeli’s parents’ barn in 1991, when Thomas, 17, started his own bike shop, which turned into Thömus Bicycles in 1998.

THÖMUS LIGHTRIDER WORLD CUP XC MOUNTAIN BIKE - REVIEW
THÖMUS LIGHTRIDER WORLD CUP XC MOUNTAIN BIKE - REVIEW
The Thömus Lightrider World Cup is a carbon XC bike many of us are familiar with but have never laid our hands on. The iconic red racing frame has been all over the front of the men’s and women’s Cross Country World Cup for years. We’ve featured Lightriders in our Pro Bike Checks for a few years, picking them out on the UCI XCO World Cup.
SWISS BIKE MAKER OPENS U.S. HQ
SWISS BIKE MAKER OPENS U.S. HQ

Swiss bicycle manufacturer Thömus SA has opened its U.S. headquarters in Santa Monica.

The corporate offices for Thömus USA and a flagship retail boutique on Montana Avenue in the beachside city opened last month.

Bernardo Gonzalez, a partner in the company started by Thomas Binggeli on his parent’s farm near Oberried, Switzerland, said that Santa Monica was chosen as Thömus’s U.S. headquarters because the greater Los Angeles area has an enormous cycling community, as well as a significant professional cycling community.

THE “WORLD’S LIGHTEST EBIKE?” THE NEW THŌMUS SWISSRIDER WEIGHS JUST 25 LBS!
THE “WORLD’S LIGHTEST EBIKE?” THE NEW THŌMUS SWISSRIDER WEIGHS JUST 25 LBS!

Thōmas SA is celebrating their new location in Santa Monica, California in style.

On Friday, the Swiss bicycle company released their all-new Swissrider eBike in both an Urban/Gravel and Road version. Thōmus makes the claim that their new “lightweight and versatile” electric bike weighs in at only 25 pounds, claiming the Swissrider to be the “World’s lightest ebike”.