MEDIA

Swiss bicycle manufacturer Thömus SA has opened its U.S. headquarters in Santa Monica.

The corporate offices for Thömus USA and a flagship retail boutique on Montana Avenue in the beachside city opened last month.

Bernardo Gonzalez, a partner in the company started by Thomas Binggeli on his parent’s farm near Oberried, Switzerland, said that Santa Monica was chosen as Thömus’s U.S. headquarters because the greater Los Angeles area has an enormous cycling community, as well as a significant professional cycling community.

Thōmas SA is celebrating their new location in Santa Monica, California in style.

On Friday, the Swiss bicycle company released their all-new Swissrider eBike in both an Urban/Gravel and Road version. Thōmus makes the claim that their new “lightweight and versatile” electric bike weighs in at only 25 pounds, claiming the Swissrider to be the “World’s lightest ebike”.